The 10 Questions

Who Am I?

To understand our place in the world, we must first understand what I  means. That means exploring questions such as: What is my purpose? What does it mean to be myself? Why do I behave the way I do? Is identity fixed or fluid? What does it mean to be a human?

What Is Real?

Our existence takes place in a context we call reality. Before we can do anything, we should first try to understand that context. So let’s consider: Why do things exist? What is existence made of? How do reality and perception interact? Is reality an illusion? What’s going on?

How Do I Know?

You’re probably wrong. So in this polarised age of mass dissemination of bad opinions, let’s hold our horses before contributing to the chaos and ask ourselves: How do I know what I think I know? Which sources of information can I trust? Is science the best path to knowledge? Does truth exist? Can I really be sure of anything?

What Matters?

Everything we do says something about what we value. Yet to align our goals with our actions, we must understand why we care about some things over others. What experiences are worth pursuing? What makes something great? Is beauty in the eye of the beholder? What is best in life? How do I recognise bullshit?

What Should I Do?

Your next moment is determined by how you answer this most recurring of questions, at the intersection of ethics and action. How do I make better decisions? Should I follow my brain, my heart or my gut? How can I tell which is which? Which competing needs should I prioritise? How do I do the right thing?

How Do I Face Suffering?

Suffering is a persistent feature of the human experience. Because of this, it’s not enough to try to avoid pain, we must learn how to live with it. How do I deal with trauma? Does life have to be hard? How do I comfort someone in pain? Can we find meaning in suffering?

How Do We Live Together?

The fact is, there are other people out there and they mostly suck. But we can’t kill each other, or at lease shouldn’t (?), so maybe let’s all cool down a second and ask: How do we reconcile different worldviews in a global world? Whose needs should take precedence? How do we disagree productively? Is freedom actually worth it?

Where Are We Going?

Preparing for the future and seeking to shape it are a key part of how we derive our sense of collective direction. Consider: What are the greatest challenges of the 21st century? Will the human species prosper, evolve or self-annihilate? What are the dangers and opportunities of AI? What can history teach us about our future? What story are we all currently in?


The one ‘question’ that is not a question but a certainty. Death is a part of life, yet one we widely struggle to process. We wonder: What happens to us when we die? Why do we fear death? What would we do if we knew the world would end tomorrow, in a year, or in ten years? Does death provide our lives with meaning?

Why Are We Here?

The ultimate existential dilemma since the dawn of human consciousness, the question of the meaning of life continues to frame our every moment. What makes life worth living? What is the point of human existence? Is there a meaning of life? No seriously, what’s going on?